PRODUCT REASSESSMENT Research Paper Example | Topics and Well Written Essays - 1250 words

PRODUCT REASSESSMENT - Research Paper Example This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service. Repositioning and Target market For dial-up internet service providers such as NetZero and America Online to regain their internet market share, there is a need for such providers to conduct product repositioning. This will require that these providers change the identity of their product in relation to that of their competitors. Dial-up service providers need to identify new loopholes in their market and promote their product based on a new criterion (Morley & Charles, 2012). Broadband internet providers have taken a large chunk of the market share and appear to make the dial-up internet outdated. Broadband internet providers offer higher internet speeds to its customers and at a higher cost than that of dial-up internet providers. Despite the apparent takeover by broadband internet, many areas remain without intern et connection. This gets attributed to factors such as location, population, profitability, and cost of setting up infrastructure by internet service providers (Morley & Charles, 2012). ... According to Pew Research center (2012), 81 % of American adults have access to the internet. Sixty six percent of those who have access to the internet from home use broadband connection. According, to the research center, 95% of teens have internet access (Joannna & Lee, 2012). The Pew research center indicates that only 3% of Americans with home internet access use dial-up services. Among the 3% who still use the dial-up internet, price got given as the main reason for not switching to broadband connection (Joannna & Lee, 2012). The US census bureau indicates that dial-up internet service use is high in states such as Maine, Alaska, Arkansas, Mississippi, Vermont and West Virginia with over 5% of households in these states using the dial-up internet. With these current demographics on the dial-up internet accessibility, effort should get geared at increasing the current 3% of the dial-up internet users in the market (Joannna & Lee, 2012). Research needed to reposition dial-up inte rnet services Dial-up service providers need to reposition dial-up services to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. When a brand gets to provide consumers with perceptions of self-expansion, they are more likely to be loyal. Major dial-up providers still holding onto the dial-up business model should be looking for opportunities to expand services, such as including free or reduced home line telephone services as a means of incentivizing purchase. By expanding into home phone service, dial-up marketers can regain some ground on lost revenues that occurred as a product of competition and changing social and professional lifestyles. Dial-up marketers could utilize

Sino Indian War Essay Example | Topics and Well Written Essays - 750 words

Sino Indian War - Essay Example The war forges an abiding Indian apprehension of China that deeply colors India’s response to China’s activities throughout Indian Ocean littoral. The war entails a high degree of Indian cooperation with concealed Tibetan operations in America Central Intelligence Agency. Mao Zedong had the conviction that China’s foreign policy decision contravened with India that colluded with America to undermine China’s role in Tibet. Indian military pushed deep into Chinese territory. India progressively ratcheted down trade with trade to create compounding China logistic problems. The war left behind much causality on each side as China retained control of Aksai Chin region. Garver says that both scenarios take place in 1962 and involve battle for supremacy. Cuban Missile Crisis entails America and Russia clamor for super power in the nuclear missile crisis. Sino-Indian war entails India and China clamor for resources and expansion capabilities. Allison observes a correlation between Sino-Indian War and the Cuban Missile Crisis. India like America has always sought global great power status. Prior to the 21st century India has heightened its speed of development of a strong navy with global war-fighting capabilities. In the 1960s, America had well-established military intelligence that was able to capture nuclear installations with specialized U-2 Spy planes. Recently, India has managed to increase the joint exercises with strong*- naval countries such as United States, Russia, and France. It has also speed up the development and purchase of new naval equipment. Saalman asserts that China and India remained locked in an intractable security dilemmas such as the Sino-Indian border issue. Chinese and Indian interlocutors spent many hours debating on the border issue in the years following Sino-Indian border conflict in 1962. The border issue assumes a looming and lingering presence in Sino-Indian relations. The disparity between